Kelly Scott Madison

Fall 2012 Broadcast TV: Hits and Misses



By Taryn Tomaszewski, Senior Media Planner

With each TV season advertisers and viewers both anticipate and critique the success of recently announced broadcast primetime programming. Broadcast networks aim to deliver unique programming and ratings, but despite their efforts not all shows continue beyond their first season. By monitoring the success of these programs, KSM is able to effectively steward current client media buys ensuring schedules deliver as negotiated as well as gain perspective of programming trends and TV audience preferences. Overall, the 2012-13 broadcast upfronts...

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