Election 2012: Local Media Buying Amid Political Chaos
During a recent SRDS "Media Mixology" event, Associate Media Director and SRDS Advisory Board member Mike Lewis presented strategies for effectively managing ad placements during peak political seasons to a group of industry professionals gathered at SD26 in New York City.
During his presentation, Lewis focused on three key areas:
- Addressing the fluctuating affordability and availability of media inventory during election season
- Keeping clients' messages out of negative political environments
- Necessary on-the-fly adjustments
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