Kelly Scott Madison

Election 2012: Local Media Buying Amid Political Chaos

10/01/2012

 

During a recent SRDS "Media Mixology" event, Associate Media Director and SRDS Advisory Board member Mike Lewis presented strategies for effectively managing ad placements during peak political seasons to a group of industry professionals gathered at SD26 in New York City.

During his presentation, Lewis focused on three key areas:

  • Addressing the fluctuating affordability and availability of media inventory during election season
  • Keeping clients' messages out of negative political environments
  • Necessary on-the-fly adjustments

The link below will take you to a PDF version of this information. For more details on how to effectively navigate the media landscape during cluttered election seasons, please contact us at info@ksmmedia.com.

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