Kelly Scott Madison

Beyond Ads: Content Creation



By Danielle Schiele, Media Planning Supervisor

As attention becomes increasingly harder to capture, advertisers seek new ways to create connections with consumers. We are in an age of DVR’s, media proliferation, and a multitude of options that enable consumer choice when it comes to advertising exposure. For that reason, nearly all marketers recognize the need to provide value so that consumers actively choose to connect with their brand. Many do exactly that by...

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