Kelly Scott Madison

Behavioral Targeting - A Cause for Privacy Concern?



Online Targeting & Privacy

The web is a constantly changing and evolving environment. To remain up-to-date with the most current and emerging technology, the ad industry must also evolve on a consistent basis. Advertisers strive to reach consumers with the most relevant messaging during their online activities, therefore enhancing user experiences on the web. Advertisers are able to accomplish relevancy by utilizing...

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