State of Media Special Report: Advanced Capabilities of Linear TV
Learn about the latest updates to linear TV
It is no secret that the state of traditional TV has undergone seismic shifts in the past decade, and recent technology updates are attempting to capitalize on new data applications within the time-tested linear TV platform. The numbers show that linear TV is still maintaining its royal status as king of mass reach and efficiency, but the transition from linear cord to broadband delivery is continuing to compound year over year. While realistic indicators and trend reports show this is not a case of impending and immediate doom, the linear TV platform needs to prepare for the years ahead and attempt to remain relevant with viewers and advertisers alike.
Read more about how this is being addressed in our latest report.