OVERVIEW: 2012 STATE OF MEDIA
Change is upon us and it’s going to be a bumpy and exciting ride! Technology advancements have always steered the media industry, but those of today are creating a dramatic transformation. Consumers of the past moved at the pace of slower technology development, and adoption rates were hampered by high prices and low accessibility. Advancements of today however, can affect change within months rather than years and require present-day advertisers to be knowledgeable, courageous, and proactive.
Navigating the increasingly fragmented landscape is difficult and will only become more so. At the same time, media platform development and consumer entertainment outlets are rife with opportunity, making the media industry one of the most complex and exciting categories of our day. Consider these juxtaposing facts...Click here to read more...