Kelly Scott Madison

OVERVIEW: 2012 STATE OF MEDIA

04/16/2012

 
KSM wants to simplify your pursuit of the most relevant and current industry information, so we're offering up FREE copies of our 2012 STATE OF MEDIA report. This comprehensive analysis provides a 55-page breakdown of which factors are driving big changes in media today, and into the future. Use it as a resource tool to guide your marketing decisions, or simply catch up on recent trends in media and advertising. A brief preview of what's inside can be seen below:

Change is upon us and it’s going to be a bumpy and exciting ride! Technology advancements have always steered the media industry, but those of today are creating a dramatic transformation. Consumers of the past moved at the pace of slower technology development, and adoption rates were hampered by high prices and low accessibility. Advancements of today however, can affect change within months rather than years and require present-day advertisers to be knowledgeable, courageous, and proactive.

Navigating the increasingly fragmented landscape is difficult and will only become more so. At the same time, media platform development and consumer entertainment outlets are rife with opportunity, making the media industry one of the most complex and exciting categories of our day. Consider these juxtaposing facts...

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