Kelly Scott Madison

OVERVIEW: 2013 STATE OF MEDIA

Debunking Industry Myths and Forecasting What’s Next Across Top Formats

Chicago-based media agency Kelly Scott Madison presents its 2013 STATE OF MEDIA. This year’s report is the largest to date, and offers 86 pages of editorial-style insight into an array of digital and traditional media topics. Aside from detailing the next wave of advancements in media and research on changing consumer habits, KSM’s 2013 SOM also serves as a comprehensive landscape overview for both marketers and advertising professionals. Articles are chock-full of valuable trends and statistics, with POVs on:

  • Television cord-cutting myths and developments in video everywhere (page 2)
  • Spot TV buying fluctuations, cross-device targeting and SVOD (page 11)
  • Streaming audio trends and platform developments (page 26)
  • Magazine and print’s struggle to stay afloat (page 22)
  • Sports market focus: ESPN’s growing competition (page 34)
  • Social tactics, measurement and trends (page 43)
  • Facebook today and tomorrow (page 46)
  • Gaming landscape and emerging technology (page 53)
  • The evolution of “Smart Data” systems (page 68)
  • Analytics: marketing vs. web and programmatic buying (page 71)
  • Discover the new look of search (page 60)
  • The mobile landscape and consumer usage trends (page 80)
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