Kelly Scott Madison

State of Media Archives

State of Media 2017 Vol. 9 Issue 1

• Media measurement evolution
• Presidential brands
• 2017 CES
• Native TV ads
• Connected cars
• Sports corner: NCAA's College Football Playoffs


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Fall 2016 State of Media

• Smart homes
• People-based marketing
• The death of brick-and-mortar?
• Millennials and TV
• Can advertising save rock and roll?
• Sports Corner: Baseball's next era

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Summer 2016 State of Media

• Luxury Advertising
• Inter-Networks?
• Virtual Reality Check
• Future of Out-of-Home
• The State of Mobile
• Audio Updates
• Soccer Taking on the U.S.

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Spring 2016 State of Media

• Viewability and invalid traffic
• SXSW Recap
• Set-top box data
• Direct response
• Audio guide
• Biometric marketing
• Real-time marketing
• Sports corner

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Winter 2016 State of Media

Research study: Political marketing
• Artificial intelligence and the future of advertising
• Unbundling cable
• Emoji marketing
• Social is the new search
• What's next for magazines?
• Digital influencers
• Sports marketing: Olympics preview and jersey ads
• Holiday shopping recap

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Fall 2015 State of Media

Research study: 2015 holiday shopping study
• The rise of podcasting
• Blurred lines
• Wearable technology: what's next?
• Web analytics
• Local targeting: digital tactics
• What's happening with TV?
• Sports corner

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Summer 2015 State of Media

Research study: Ad blockers
• Pay-TV and OTT
• The growth in vertical screens
• Current pay TV streaming options
• Sports corner
• Apple music takes on challengers
• Are you using your first-party data?
• Gearing up for the 2016 election

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Spring 2015 State of Media

Research study: Consumer sentiment and online privacy
• Mobile exeutions
• Native ad spend
• Newspaper outlook
• What do recent changes signify?
• Visualizing paid prioritization

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Q4 2014 State of Media

Research study: Audio habits of commuters
• Mobile focus
• Top social apps
• The TV landscape is changing
• How cord cutters strain the web
• Predictions about the "future" of TV
• Mobile payments in 2014
• Consumer sentiment toward mobile pay

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Q3 2014 State of Media

Research study: 2014 holiday shopping study
• Cross-platform
• Visualizing online video consumption
• Measurement
• Engagement
• Key media influencers

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