Kelly Scott Madison is a media marketing agency
built to drive change. Here’s what guides us:

Client First.

Clients are at the heart of everything we do—we believe in our combined relationship ROI. Your business comes first, not a holding company’s bottom line (because we don’t answer to one). We’re one team with you and our partners, so we’re serious when we say that your success is also ours.

Quality Obsessed.

The media marketplace is saturated with data noise and dumb data. It’s starved of quality data with meaningful analysis. At KSM, that’s not the case. We transform quality data into actionable media strategies, agile optimization, and tangible performance management. Our agency is built to obsessively deliver quality personal connections that form lasting relationships with your brand’s customers.

Challenge Hungry.

We love helping brands blow away people’s expectations—surprise and delight is part of our nature. It’s why we’re always hungry to solve the next marketing challenge and find the moments of consumer engagement that drive results. After all, overcoming these challenges makes your business, and ours, better.

Experience Matters.

Our leaders blend their experience with a unique set of skills and expertise to enrich our work. Our diversity of thinking, backgrounds, and styles benefit our solutions in countless ways. We’re unified by one purpose: driving growth for our brand partners.

Joni Williams

Partner, President

Joni is our general. She leads the charge into the strategic future of KSM, including the future of our clients and the future of the KSM community. She guides our clients from where they are today to where they need to go tomorrow. Joni is a relentless advocate of KSM’s purpose, mission, and values. She pushes our KSM community to be marketplace leaders, not just marketplace competitors. Joni is also a champion of KSM’s strength in attracting unique individuals; with her own background in musical theatre, she understands that groundbreaking business solutions are rooted in diverse experiences. Outside of KSM, Joni is an avid gardener, will bike 100 miles on any given Saturday, and loves spending time with her dog, Jake.

Jonathan Lichter

Partner, Chief Strategy Officer

Jon turns the power of media into a competitive advantage for our clients. His years of experience have provided KSM’s community with valuable expertise and leadership—including specialties in marketing and media research, negotiation, and retail traffic building. It’s possible that Jon’s strategic thinking goes all the way back to childhood when he enjoyed reading and solving the puzzles in the Encyclopedia Brown novels. When not at KSM, Jon relaxes by driving, and someday he plans to drive to Alaska through Canada in a classic muscle car while enjoying the scenery all the way.

David Warso

Partner, Treasurer

David began at KSM in 1993 as a Research Analyst working under Jon Lichter. He is the only person who has worked in every single KSM department. Today, as one of three partners and KSM’s Treasurer, he is responsible for developing client contracts and overseeing company operations. He also enjoys getting to know the teams. You can often find him by the front desk greeting everyone who walks by; he loves that doing payroll allows him to learn everyone’s name. David also plays and coaches basketball. He can often be found playing pick-up games after work, sometimes with former NBA players!

Elizabeth Amstutz

SVP, Strategic Planning Insights & Operations

Elizabeth leads our planning teams to deliver excellence in insights, training, and product development. She also drives client leadership, manages our processes, and implements KSM’s best practices. As a lifelong media agency guru, she worked her way through Philadelphia and New York before settling back home in the Midwest. When she’s not at KSM mentoring the next generation of media leaders, she’s on her family’s farm with her husband teaching kids about all things food and horticulture.

Rayna Arreazola

Chief Financial Officer

Rayna leads financial strategy and operations for KSM, but she does far more than crunch numbers. Her favorite part of working here is getting to interact with all the departments, teams, and vendors to drive a strong and strategic financial vision. She also relishes in teaching and mentoring her team. Rayna is an avid reader, especially during her hour-long train commute. She is a first generation, bi-lingual American, and enjoys spending her free time traveling with her family, watching the Blackhawks, and going vintage shopping near her home in Barrington.

April Bridges

VP, Growth

April leads our Growth department, connecting KSM with new partners and clients. She is a born community builder who cares deeply about solving business challenges for brands. Whether April is volunteering on the board of a local non-profit or helping her alma mater create an entirely new major and alumni society, you can always find her making connections that benefit everyone involved. In her spare time, April enjoys traveling, live music events, cooking, and spending time with her two children.

Don Carter

SVP, Talent Engine

Don leads Talent Engine where he develops new and exciting ways to continuously evolve the agency’s HR function. When he’s not using his expertise in talent and organizational development, you can find Don in the backyard. He loves playing outside with his two toddler daughters. He is becoming a Disney Cruise enthusiast and is looking forward to visiting Castaway Cay with his family again very soon. He was also a DJ in college in a group called “The Surgeons of Sound.” He keeps up that love for music to this day; every morning on the way to KSM Don listens to a personally-curated seasonal soundtrack.

Sy Chaba

EVP, Director of Strategic Planning and Client Engagement

Sy has a long and successful history of getting results for brands. He loves working with our diverse roster to build relationships with clients as he leads them into the future, all while mentoring the next generation of planners at KSM. Sy is also the consummate expert across all media, and oversees strategic planning and client engagement. His expertise lies in cross-channel media strategy, channel role planning, market prioritization, and optimization. Sy’s favorite thing about KSM is the people…and also the free snacks. Speaking of food, if he could go anywhere for a week he would definitely choose Rome.

Jon Christens

Director of Communications

Jon is a storyteller with a passion for cultivating brand love. He leads our agency’s marketing and communications function. He works alongside client teams, supports new business and growth efforts, curates and edits Intel content, and explores new ways to refine our messaging, all to elevate KSM’s profile and presence. Jon has explored 60 of the 77 neighborhoods of Chicago, and by the time you read this that number will probably have increased. He enjoys learning about cultures through food, speaks French, and studies new Vietnamese vocabulary every day.

Darrell Drake

VP, Research & Insights

Darrell is one of the driving forces behind KSM’s insights and original research. He blends his strong background in strategic planning with a focus on building meaningful insights from our client’s data. His work centers on accelerating business growth through the power of Data Truths. In addition to insights, he also ensures that our research tools are updated, effective, and optimally utilized across the agency. Despite being a self-proclaimed numbers guy, Darrell also enjoys learning languages and is currently studying Mandarin.

Mel Greve

SVP, Broadcast Director

KSM is known for getting best-in-class media deals from our fantastic industry relationships, and a large part of that is thanks to Mel Greve. Mel discovered her love for negotiating shortly after college during a trip to Mexico, where she haggled with street vendors and learned the tremendous value in knowing when to walk away. When she was ten years old she subscribed to Psychology Today and wanted to be a psychologist; whether or not psychology is her secret to a great deal we can’t say, but whatever she’s doing seems to be working!

Monica Hansen

Integrated Media Director, KSM South

Monica started her advertising career in NYC, and lived there for 11 years before making her way down to Austin, TX. Monica ensures that all our media specialists are working together across channels, and that every element of a plan is working toward client goals. She loves that the people at KSM are marketing experts, not just media experts. When not at KSM, Monica enjoys tennis, SoulCycle, and relaxing with her husband and dog at home. She also has an encyclopedic knowledge of late 90s/early 00s rap lyrics, which comes in handy more than you might think!

Kevin Kelly

Local Spot Media Director, KSM South

Kevin’s personal motto is “be where you are.” He’s just as happy exceeding the expectations of our clients as he is sitting on his back porch playing guitar or spending time with his wife and kids. He heard about KSM through word of mouth (advertising is a small world, after all!), and loves being able to adapt KSM’s practices and processes to solve the needs of new clients at KSM South. Kevin is a local media specialist, and excels at negotiating and implementing local media across television, cable, radio, and digital buying, including experience with multicultural campaigns.

Donna Kleinman

VP, Corporate Media Partnerships

Donna is always networking; her favorite part of working at KSM is getting to know our vendors and clients as people. She then takes that experience to connect our clients with the vendors that perfectly fit their needs. Donna is the definition of non-stop: she has over 1,200 Soul Cycle sessions under her belt, and won Best Female Dancer at the charity ballroom event “Dancing with the Giordano Stars” in 2015 by performing 18 lifts in a disco number.

Chad Maxwell

EVP, Product & Growth

Chad is a scientist-turned-marketer, using his skills in cultural understanding to create brand connections. He spearheads Product and Growth to move client solutions forward quickly in ways that align with the changing marketplace and our clients’ evolving needs. He does this all from a consumer-centered point of view given that he’s a people scientist. Chad is also an avid traveler, even choosing to live in the mountains of the Dominican Republic for three months during graduate school fieldwork, using his focus on applied anthropology to study the cultural effects of agro-forestry on migration. In short, he’s always combining his love of science with a deep curiosity about humans and their stories.

Amanda Moloney

Promotions Director

Amanda has a love for sponsorships and sports marketing. Her former experience in the media supplier world is what led to her passion, while working as the Integrated Marketing & Live Events lead. In her current role she curates strategic partnerships that amplify brands. Amanda believes in creating lasting connections through content and experiences—integrated marketing is definitely her jam. She is also deeply involved with the Chicagoland community, both through her role on the local St. Jude Children’s Research Hospital Committee, and through her role as Co-Executive Director of the KSM Cares Board of Directors. When not at KSM, you can find her exploring everyday adventures with her son/tiny human Gerry.

Caleb Pinkerton

Digital Director, KSM South

Caleb is KSM South’s digital guru, always finding ways to make our digital solutions work harder for our clients. Caleb oversees the digital campaigns of multiple accounts at KSM South, which include strategic planning, target development, and digital media buying with an emphasis on programmatic. He loves interacting with both his fellow KSMers and our clients. When he’s not in the office, Caleb can be found hanging out with his dog, Carson. They’re often exploring the outdoors, as Caleb’s destination of choice is anywhere with mountains.

Kay Wesolowski

VP, Digital Media

In 2010, Kay googled “digital agencies in Chicago” and, thanks to their great SEM strategies, she found Fuor Digital—then a subsidiary of KSM until it was fully acquired in 2012. She joined the KSM digital team in 2011, and since then has been leading the charge on developing and expanding our digital strategies and solutions. Outside of work, Kay’s childhood skills at Tetris translated into excellent packing skills as an adult; she can pack a carry-on bag for three weeks of international travel without a problem. This comes in handy as she enjoys exploring the globe, especially with her husband. Kay also loves walking her dog, and once ran a marathon without training for it.

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